The Appleseed Project is a video anthology that captures the voices and stories of women musicians in the Borderland region. The organization needed an identity design to represent them at film festivals.
The goal was to develop a visual identity that honors the project's themes of music, femininity, and cultural storytelling—while also creating a compelling invitation for its video screening event.
A bold red circle formed by white music notes that represent apple seeds—symbolizing growth, creativity, and femininity. The composition is inspired by the curves of the female form and the rhythm of music.
A printed and digital invitation that highlights documentary photography of diverse women musicians in the Borderland. The design balances elegance and strength, aligning with the stories being told.